1. Who We Are
This Privacy Policy applies to Mapapp Mobile SL ("we", "us", "our"), registered in Spain under NIF B65818346, with registered office at Carrer De La Palma Desant Genis Num.1, 08035 Barcelona, Spain.
We operate the website mapappdigital.com and provide lead generation services for businesses. For any privacy-related questions, you can contact us at: marketing@mapappdigital.com
2. What Data We Collect
We may collect and process the following categories of personal data:
- Contact information: name, email address, phone number, company name, when you fill in our contact form or book a meeting.
- Usage data: IP address, browser type, pages visited, time spent on pages, referring URLs — collected automatically via analytics tools.
- Cookie data: preferences, session identifiers and analytics data collected via cookies (see Section 7).
- Business data: sector of activity, lead volume objectives, CPL targets — provided voluntarily when contacting us.
3. How We Use Your Data
We use your personal data for the following purposes:
- To respond to your enquiries and provide our lead generation services.
- To schedule and manage discovery calls via our booking system (Cal.com).
- To send you relevant commercial communications, where you have given consent.
- To improve our website and services through analytics.
- To comply with our legal obligations.
4. Legal Basis for Processing
We process your personal data on the following legal bases under the GDPR:
- Consent (Art. 6(1)(a)): for marketing communications and non-essential cookies.
- Contractual necessity (Art. 6(1)(b)): when processing is required to provide our services.
- Legitimate interests (Art. 6(1)(f)): for analytics and improving our services, where these do not override your rights.
- Legal obligation (Art. 6(1)(c)): where required by applicable law.
5. Data Sharing
We do not sell your personal data. We may share your data with trusted third-party service providers who assist us in operating our website and services, including:
- Vercel — website hosting (USA, SCCs in place)
- Cal.com — meeting scheduling
- Resend — transactional email delivery
- Microsoft 365 — internal communication and email
- Vercel Analytics — website analytics
All third-party processors are bound by data processing agreements and are required to maintain appropriate security measures.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact form submissions are retained for up to 3 years. Analytics data is retained for up to 26 months.
7. Cookies
We use cookies and similar tracking technologies on our website. Cookies are small text files stored on your device. We use the following types of cookies:
- Strictly necessary cookies: required for the website to function. These cannot be disabled.
- Analytics cookies: help us understand how visitors interact with our website. Only activated with your consent.
- Marketing cookies: used to track visitors across websites for advertising purposes. Only activated with your consent.
You can manage your cookie preferences at any time via the cookie banner on our website.
8. Your Rights
Under the GDPR and applicable Spanish data protection law, you have the following rights:
- Right of access: to obtain a copy of your personal data.
- Right to rectification: to correct inaccurate data.
- Right to erasure: to request deletion of your data ("right to be forgotten").
- Right to restriction: to limit how we process your data.
- Right to data portability: to receive your data in a structured, machine-readable format.
- Right to object: to object to processing based on legitimate interests or for direct marketing.
- Right to withdraw consent: where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, please contact us at marketing@mapappdigital.com. We will respond within 30 days. You also have the right to lodge a complaint with the Spanish Data Protection Authority (AEPD) at www.aepd.es.
9. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. Our website is served over HTTPS and hosted on Vercel's secure infrastructure.
10. International Transfers
Some of our third-party service providers are based outside the European Economic Area (EEA). Where personal data is transferred outside the EEA, we ensure adequate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this policy periodically.
12. Contact
For any questions or concerns about this Privacy Policy or our data practices, please contact us:
- Email: marketing@mapappdigital.com
- Address: Mapapp Mobile SL, Carrer De La Palma Desant Genis Num.1, 08035 Barcelona, Spain
- NIF: B65818346